Luke Bryan helps debut new Ohio Cabela’s with an intimate acoustic show upon opening.

As a National Ambassador of Cabela’s, Bryan had the opportunity to be a part of an important opening.

Everything from a free concert, to the first customer also getting a $500 shopping spree happened with this opening.

Along with some lucky new employees getting a little meet and greet with pictures before the grand reveal as well.

As Bryan introduces the first customer, he states:

“Spencer is the first customer, he’s been out here 36 hours, and he doesn’t even smell, it’s amazing.”

As the crowd laughs along, he had also introduced Mary Cabela, who he calls the first lady, understandably.

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